Wholesale, revenue share, white label or embedded API. Pick the channel programme that matches how you already sell, then set your own retail price on top of our partner rates.
One wholesale platform, six ways to bring it to market. Each programme below is a concrete proposition, not a brochure promise.
Sell a data plan at the moment of booking, or during the pre-departure call when the customer is already thinking about the trip.
Embed connectivity as a checkout add-on or a post-booking upsell, without adding operational headcount.
Attach data to a travel policy, a credit card or a membership tier as a genuinely useful benefit.
Keep roaming cost predictable for a travelling workforce and take per-trip expense claims out of the process.
Add a travel line to your own portfolio without building the wholesale plumbing or signing network deals yourself.
Stock physical travel SIMs on a shelf or in a chain store, with tiered unit pricing as volume grows.
The commercial structure is a negotiation, not a form. Most partners start with wholesale and migrate to white label as their volume grows.
You buy data bundles at partner rates and set your own retail price. The widest margin control, and the simplest place to start. Physical SIM cards are priced by volume tier.
We operate the platform, the fulfilment and the support, and we share the margin on what you sell. The lowest operational load on your side.
Your brand, logo and packaging. Our network, provisioning and billing. The customer buys from you and never sees our name.
We plug into your checkout or app through the partner API. Provisioning, top-ups and usage events run inside your own product.
| Model | Who buys the data | Who sets the retail price | What your customer sees | Where the platform runs |
|---|---|---|---|---|
| Wholesale | You | You | Your brand on the voucher or card | Our provisioning, your sales process |
| Revenue share | We do | Jointly agreed | Your brand on a hosted page | Our platform, end to end |
| White label | You, at partner rates | You | Your brand in the handset status bar and on the packaging | Our network and billing under your identity |
| Embedded / API | You, per order | You | Your app or checkout, no separate journey | Our API behind your front end |
Illustrative comparison. Commercial terms, rate cards and margin splits are confirmed in a signed partner agreement.
Start on wholesale, prove the volume and the support load, then move to white label once the numbers justify artwork, packaging and SPN work. The migration is a commercial amendment, not a re-platforming project.
White label means these surfaces change. Everything else — the network, the provisioning core, the billing — stays with us.
| Surface | What changes |
|---|---|
| SIM card artwork & jacket | Full print artwork, in your brand. The physical card is 8.56 cm × 5.30 cm. |
| Packaging | Full page 13 cm × 10 cm; single page 6.5 cm × 10 cm. |
| Service Provider Name (SPN) | The network name shown in the handset status bar. Maximum 8 characters. |
| Greeting SMS | The message a customer receives on first activation. |
| Balance-check short code | *128# to query the remaining balance. |
| Usage-reminder SMS | Sent automatically at 50%, 80% and 100% of bundle data. |
| Top-up confirmation SMS | Confirms a successful recharge on an existing card. |
| OTP login messages | For your own portal or app login flow. |
| Campaign messages | Promotional or service messages to your own customer base. |
Message copy is submitted in your brand's tone and language. Some markets require local-language wording or an approved sender name — we confirm that market by market during verification.
Four core operations run the whole commercial lifecycle. Everything else is read access and events around them.
provisionProvision a new eSIM and return the activation details your customer needs.
catalogueQuery the available catalogue: destinations, bundle sizes and the rates your account is entitled to.
addPlanAdd a data plan to an eSIM the customer already holds — a top-up, with nothing shipped.
removePlanRemove a plan, for a cancelled order or a profile that has to be revoked and returned to inventory.
Full reference documentation, sandbox credentials and a Postman collection are released to verified partners as part of onboarding. There is no self-service public developer portal — an engineer is named to your account and walks your team through the four calls, the webhook contract and error handling.
Every transaction is one of two things. The distinction matters commercially, because only one of them involves shipping, and only one of them has a deadline attached.
A new eSIM, or a new physical SIM card. A physical card requires shipping to your address or your customer's address, with the lead time and cost that implies.
An additional data plan added to a card the customer already holds. Nothing is shipped, so there is no delivery cost and no delivery delay.
A customer who travels once a year is still inside the top-up window when the next trip is booked. Build the reminder, and a first purchase becomes an annuity rather than a one-off.
Indicative programme terms from the reseller proposal. The figures are simple: the more cards you commit to, the lower the unit price.
| Order quantity | SIM card unit price | Notes |
|---|---|---|
| 500 – 4,999 pcs | HK$5 | Entry tier — the usual starting point for a pilot or a first production run. |
| 5,000 – 19,999 pcs | HK$4 | Mid tier for an established channel with predictable monthly volume. |
| 20,000+ pcs | HK$3 | Top tier for retail chains and distribution partners. |
From HK$20,000, credited in full against your first orders. It is a working balance, not a fee.
An initial 3 to 6 month grace period on pay-as-you-go terms while the channel ramps up.
30 days' written notice before any offer termination or cost revision. No reprice-under-you surprises mid-campaign.
No minimum guaranteed volume during a pilot. You are not committing to a number before you have data.
These tiers, the deposit and the payment terms are indicative and confirmed in a signed partner agreement. Unit prices apply to physical SIM cards; data is charged separately at the rates shown on the coverage and rates page. Nothing on this page is an offer capable of acceptance.
Four steps, typically two to four weeks, with test credit so your developers can integrate before you spend anything.
Company registration, a named responsible contact, and your brand assets if you are white-labelling. Market-by-market compliance is checked here.
We open your partner account, agree the commercial model, set the deposit and load test credit for a pilot order.
Integrate the four core API calls, or let our design team produce your SIM artwork, packaging and message copy.
Pilot campaign, agreed support contact and response time, then scale to production volumes with volume-tier pricing.
Two weeks is achievable when you integrate the API against your own storefront. Four weeks is typical when artwork, packaging and the Service Provider Name are all being produced for the first time.
We would rather earn the volume than ask you to bet on it. A pilot is deliberately small, tightly defined and commercially risk-free.
During a pilot there is no minimum guaranteed volume. If activation rates or support response times do not meet what we promised, you walk away with nothing owed beyond the orders you placed.